Working with clients on personal branding headshots and lifestyle portraits is one of my favorite things to do! I feel a special connection working with other business owners, capturing images that shout from the rooftops and bring extra impact and personality to entrepreneurial marketing projects.
Meet Tonia. Tonia is a health and wellness coach in the process of launching her online consulting brand. Tonia lights up a room with her energy and vitality and she’s passionate about sharing what she knows with others. I enjoyed every aspect of working with her-- from planning to shooting to image selection.
Communicating with your audience-- who you are and what you are trying to accomplish-- can be challenging for online consultants, especially when the first connection they have with clients is through a screen. Tonia understood the need for high quality and communicative photos to create that virtual hand shake and warm welcome.
The Style and Concept Consultation is the framework that helps you communicate who you are and what you do. We work together to identify the poses, expressions, and scenes that will help you tell your story.
During our consultation, I talked with Tonia to discover the picture formats that would serve her best. Do we need verticals? Long skinny panoramas for website banners? Regular horizontals? Square crops for Facebook, LinkedIn and other social media platforms?
I suggested it would be great to have a few images with ample negative space so that Tonia could add copy and text to really drive her message home. Now Tonia can communicate even more with each image! Besides just being an effective marketing tool we loved the cozy, comfortable feeling that this image expressed. It makes me feel relaxed and happy just looking at this portrait!
When talking with Tonia about what she would like to bring out in her portraits, she shared that it was important that her authentic self shine through. She wanted to show the world her approachable, friendly, warm and relaxed personality. I love the vivid “hello” in the background. It seemed the perfect way to showcase Tonia’s welcoming and inviting spirit. I suggested it might be a great banner to open her website or About page. Can’t you just see it?
Connection is a huge part of capturing images that tell your story, and one of my favorite aspects of working with business owners.
During our time together, I especially loved hearing Tonia’s story of how she had a transformative experience in her life when it came to her health. She was dealing with medical issues to the point where her she feared her life was on the line. She had a serious wake up call that led her on a journey of discovery. Everything changed. Her perspective, her eating habits, her health.
I really connected with Tonia’s mission to create lasting transformations for her clients. As a Beauty portrait photographer focused on transformation and empowerment, I resonated with the call to change lives. High five, Tonia! You’re my kinda entrepreneur!
Since healthy living and eating is such a driving influence in Tonia’s work and personal life, she knew she wanted to include nutritious food in her photo shoot. For the portrait below, I loved pairing the colorful and vibrant top to play off of the clean and modern look of the kitchen as well as tie in with the bright and healthy food Tonia was preparing.
A well executed shoot requires careful attention to the details— every business portrait we create at Megan DiPiero Photography takes into account wardrobe styling, hair and makeup artistry, lighting and posing as some of the carefully controlled components. But in Tonia’s shoot, we also had an additional fun layer to consider—where will we find a fabulous kitchen to compliment Tonia’s branding? We knew we wanted a clean, modern aesthetic and a happy, bright, clean kitchen for the lifestyle portion of our shoot. Luckily, Tonia had a dear friend willing to loan us her home as a shooting venue. Perfection!
All our hard work planning really paid off. Tonia now has a great portfolio of portraits to apply to all her marketing endeavors. I’m so excited to see her business unfold.
Tonia, you have worked so hard to change your life and share your passion with the world! I am a better person for knowing you and working with you. You have opened my eyes to new thoughts and ideas. In our short time together, my understanding of healthy living has been shifted. I know that you will be a blessing to your clients and I wish you all the best in your bold new endeavor!